Bullhorns & Bullseyes Podcast
Co-hosted by Curtis Hays with collideascope and Tom Nixon with CreativeMill, Bullhorns and Bullseyes explores a broad range of marketing and advertising strategies. From the art of broadcasting compelling stories and thought leadership in order to grow an audience (Bullhorns) to the science of micro-targeting and retargeting highly specific individuals and buyer personas through advanced digital marketing (Bullseyes), we explore the present and future with a curious eye and honest analysis. Join the community today to help us on our mission to close the loop between marketing activity and client/customer acquisition.
Season 2 Episodes:
S2 E6: Leveraging and Building Podcast Audiences
Tom and Curtis welcome Jessica Pulis, National Account Manager with Red Seat Ventures, to the podcast to discuss the evolving landscape of podcasting.
S2 E5: Influencer Marketing
Bona fide influencer Claudia Pfau joins Curtis and Tom to examine the potential of influencer marketing and its various implications, even in the B2B space.
S2 E4: Hunting vs. Fishing
Curtis and Tom are joined by marketing and branding consultant Katherine LeBrun on the show to discuss the metaphorical implications of fishing versus hunting in sales and marketing.
S2 E3: Learners and Hand Raisers
Tom and Curtis welcome back fractional CMO Aimee Schuster to discuss the critical distinctions between “hand raisers” and “learners” in digital marketing. Aimee shares insights on the learner journey and the need for authenticity in marketing.
S2 E2: Living in a Post-Search World
n this episode, Tom and Curtis explore the evolving landscape of search and marketing in the age of AI. They discuss the rise of zero-click searches, the implications of voice search, and the need for businesses to adapt their SEO strategies.
S2 E1: Going Live to Thrive in '25
Curtis and Tom kick off Season 2 by going live (originally airing December 18, 2024), during which they covered a range of topics with both curiosity and analysis alike. Appropriately, they open the show talking about the importance of authenticity when it comes to branding and marketing. (You know...like, going live and in-person in real time?)
Season 1 Episodes:
Episode 40: Season Finale
In our final episode of Season One, Curtis and Tom discuss the chief takeaways and biggest lessons learned from our first season. Listen in as they break down the big three: 1.) the importance of messaging hierarchy, 2.) the role of systems in marketing, and 3.) the necessity of aligning metrics with objectives.
Episode 39: Lessons Learned and Next Steps
Mario D’Aquila — the guest who helped us launch Bullhorns and Bullseyes — returns for the penultimate episode of Season 1 to discuss the lessons he’s learned since we last spoke with him, as well as to outline his shift in mindset and strategy going forward.
Episode 38: Lead-Gen vs. Lead Capture
Tom and Curtis return from a brief hiatus to discuss some related — but distinct — marketing terms, through the prism of the book “Forget the Funnel.” What are the differences between “lead-gen,” “lead capture” and “demand-gen” (among other activities).