Bullhorns and Bullseyes

AEO and GEO Are Still SEO

Google's own guide calls optimizing for AI search SEO. We pulled 12 months of analytics from 36 businesses to see what AI actually sends.

Oct 23 • Curtis Hays

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5

You Didn't Build a Business in the Town. You Went to Kill the Trolls.

What a table full of different players teaches about leading people, and the agents now sitting at yours.

Oct 22 • Curtis Hays

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3

Could a rival copy what you paid for?

Anything written down is cheap to copy now. Here is how to sort your spend into what a rival can copy and what has been tested on your own numbers.

Oct 20 • Curtis Hays

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2

1

Your AI Skipped Boot Camp

It has the same head as your competitor's AI. What it's missing is what you believe, written down.

Oct 13 • Curtis Hays

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1

1

S3.E8: The Synthesis of Systems

The Final Exam: Will Your Marketing System Pass or Fail?

Oct 6 • Curtis Hays

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1

1

1:08:46

September 2026

The Tool Is Ten Percent

You bought it, it works, and your team went back to the spreadsheet.

Sep 4 • Curtis Hays

6

2

July 2026

The Plumbing Problem

The Five Things Every Business Development Team Should Agree On

Jul 28 • Curtis Hays

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2

51:36

More Tools Than Ever. The Needle Still Isn't Moving.

What happens when an industry's quality gate disappears—and why the same thing is happening to marketing right now.

Jul 22 • Curtis Hays

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1

1

The Audience You Own Is the Only Audience That Counts

Forty views. Two deals. And the end of the follower era.

Jul 7 • Curtis Hays

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2

S3.E6: The Audience You Own, with Brian Clark

(The Only Audience That Matters)

Jul 6 • Tom Nixon

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2

1:01:11

June 2026

Any Road Will Do?

“Slow Down. You’re Moving to Fast.”

Jun 24 • Tom Nixon

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1

S3.E5: Your Brand Is Your AI Override, with Mark Schaefer

Winning in a World Full of AI Noise

Jun 23 • Tom Nixon

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54:03