In a very “meta” episode, Curtis and Tom discuss the meaning behind “Bullhorns and Bullseyes.” What are some examples of “bullhorn” tactics, and what are some examples of “bullseye” methodologies? Why do they work better when paired together than either does as a stand-alone approach? How broad can bullhorns go, and how precise do bullseyes get? Tune in to find out!
Bullhorns and Bullseyes
Episode 4: Going Meta on Bullhorns and Bullseyes
Episode 4: Going Meta on Bullhorns and Bullseyes
Bullhorns and Bullseyes
Co-hosted by Curtis Hays and Tom Nixon, Bullhorns and Bullseyes explores a broad range of marketing and advertising strategies. From the art of broadcasting compelling stories and thought leadership in order to grow an audience (Bullhorns) to the science of micro-targeting and retargeting highly specific individuals and buyer personas through advanced digital marketing (Bullseyes), we explore the present and future with a curious eye and honest analysis. Join the community today to help us on our mission to close the loop between marketing activity and client/customer acquisition.
Co-hosted by Curtis Hays and Tom Nixon, Bullhorns and Bullseyes explores a broad range of marketing and advertising strategies. From the art of broadcasting compelling stories and thought leadership in order to grow an audience (Bullhorns) to the science of micro-targeting and retargeting highly specific individuals and buyer personas through advanced digital marketing (Bullseyes), we explore the present and future with a curious eye and honest analysis. Join the community today to help us on our mission to close the loop between marketing activity and client/customer acquisition.Appears in episode
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